Who Else believes that we are all sheep?

I landed on yet another opt-in page with the same heading.

HELP! Enough already. Where (when, why, how) did some decide that this was the best, and only phrase that would get people’s attention, trick them into thinking “oh me, that’s who else” and get them to take action.

We know that people need social proof.

Is social proof really achieved by starting your page with-

“Who Else Wants To…”

and then using words like these-

“Understand”

“The Secrets”

….. ?

Is this making everyone pay attention and take action?

Does our brain say “Oh yea, another page that starts with this in BOLD RED letters!” and then feel it is personal?

Does anything on this page create rapport, connection, curiosity… or does it have a different effect now that it is all overused?

Time for some creative thinking?
What 3 things are most important in capturing attention on a landing/opt-in page?

Wendi