Chips will get ya

Do you remember this?
Chips and fries have carcinogens, because high heat applied to carbs creates a cancer causing carcinogen. 3 years ago state of California sued the fast food places for not labeling this. You know, those signs you see that say “things here contain carcinogens known to cause cancer” or something similar.

If I dip the fries in the milkshake does that reverse the effect?

Most interesting, some healthy types of chips are most high.

Here are a few, Numbers are PPB

Terra Blues Potato Chips 1077
Good Health Natural Foods Honey Dijon Mustard Julienne Potato Stix 1168

Lay’s Classic Potato Chips, code date Dec. 10, bag 4	549
Utz Crisp All Natural Potato Chips, lot 1	879
Utz Crisp All Natural Potato Chips, lot 2	433
Grandma Utz’s Handcooked Potato Chips	146
Kettle Chips Lightly Salted Natural Gourmet Potato Chips	1265
Lay’s Kettle Cooked Mesquite BBQ Flavored Potato Chips	198
Utz’s Home Style Kettle-Cooked Potato Chips	117
Lay’s WOW! Original potato chips	415
Ruffles WOW! Original potato chips	270
Ruffles Original potato chips	292
Wavy Lay’s Original Potato Chips	198
Baked! Lay’s Original Naturally Baked Potato Crisps	1096
Terra Sweet Potato Chips	767
Route 11 Sweet Potato Chips	2762

Pringles Original Potato Crisps	693
Pringles Ridges Original Potato Crisps	1286
Pringles Sweet Mesquite BBQ Flavored Potato Crisps	2510

Who Else believes that we are all sheep?

I landed on yet another opt-in page with the same heading.

HELP! Enough already. Where (when, why, how) did some decide that this was the best, and only phrase that would get people’s attention, trick them into thinking “oh me, that’s who else” and get them to take action.

We know that people need social proof.

Is social proof really achieved by starting your page with-

“Who Else Wants To…”

and then using words like these-

“Understand”

“The Secrets”

….. ?

Is this making everyone pay attention and take action?

Does our brain say “Oh yea, another page that starts with this in BOLD RED letters!” and then feel it is personal?

Does anything on this page create rapport, connection, curiosity… or does it have a different effect now that it is all overused?

Time for some creative thinking?
What 3 things are most important in capturing attention on a landing/opt-in page?

Wendi